I tell you where this all leads to... the fucking cattle market called Love Island Australia. 1950s encourage women to go to work and two income families (BBC) 1960s encourage sexual liberation and womens rights (BBC) 1970s onwards, expand the market for feminine products supported by commercial advertising, 1990s onwards second wave of hardline feminism from USA picked up by UK academia and BBC, a high proportion of media advertising revenue based on capturing artificially created female audiences in a gender fluid society, full circle Love Island Australia.